Discuss the influence of international bag brands to enter the domestic market

In the first half of 2015, the bag field export volume that dropped significantly, there is the problem with domestic sales, international brand luggage products have entered the Chinese market, bag products is among the hardest hit, in order to meet market demand, enhance the international brand products competitiveness, enterprises must accelerate our bag new technology development, product structure to high-tech products and high value-added product transition.

Reporters learned that, in product design and branding, bag companies in the face of Europe and America always hard-pressed. As a major export country, China produced a third of the global bag, it has more than 20,000 home bags production enterprises, but able-known bag company has few, and the lack of big brands become our bag products can not seize more market share in the international market is one important reason.

Currently there are five major domestic wholesale market: leather Hebei Baigou market, Yiwu wholesale leather goods, leather wholesale Nantai Liaoning, Chengdu lotus pond leather market, Guangzhou Guihua Gang leather goods wholesale market, the largest of which Guangzhou Guihua Gang leather goods market with the highest level, also is the world's largest leather wholesale market, in addition to five of the larger wholesale markets, others are basically small wholesale market, market fragmentation, quality, style and price varies.

The quality levels of our luggage bag products is far from European countries’.Reporters learned that the proliferation of low-end market, they are scattered in various commodity wholesale city, stall, 80% of bags is made by small factories and small workshops, because of lack of funds, many companies produce hardware and software facilities R & D personnel is relatively weak, did not create the bag brand, poor quality, no design, no personality, no protection, and some also use toxic material harmful to human health. Unable to meet the people in the pursuit of quality of life, especially over the years, the domestic bag enterprises are export-oriented, a lot of enterprises in the financial crisis to the domestic, no brand, no teams, no channels in design innovation and independent brand, marketing and other aspects of the network significantly inferior to foreign, which leads to industry more vulnerable to fluctuations in the external environment, its ability to resist risks, profitability levels are relatively weak.

International brand bag products have entered the Chinese market, the domestic bag products have had a serious impact. Insiders said that now, in the top of domestic bag market, international brands such as LV, the price is very high, market share is growing, while domestic brands more focused on price, their large market share, but profit is very low, the amount of win, in the end it is a small number of high-end brands, but lack of personality and appeal of these brands, unable depth emotional resonance with consumers.

In addition, with the increasing of international inspection standards, countries limiting the goods to import by various means. In order to meet international standards, to speed up t he development of new technologies, rely on technological progress to adjust the structure of export commodities, to promote product upgrading, promote the product to high-tech products and high value-added products transformation , has become a bag manufacturing enterprises have to pay attention to the issue.